Summative Brief

What have I been up to within my course?

Ok, so it's evident my blog has been on the back burner since starting Uni and mentally I have noted a fair few different blog posts to explain not only why but just what university life is like etc…

But for now I'll briefly fill you in on the current project I've been working on and when I say working on I literally mean please don't mention the word sketchbook or InDesign to me for at least 24 hours.

Over the Christmas period we were set our first summative brief: Your summative brief will be a report document, which will include research into a fashion concept, developing a variety of big ideas, creating a set of mood boards, producing an image/set of images to be used on social media.

In basic terms, we were given a specific trend for AW’16, brand and product for which we had to create a sketchbook developing insights, creating mood boards, concepts, executions, reports and then finally wrapping this up in a referenced InDesign document.

I was allocated the trend 'Native Nomads' which at first I was pretty bummed about since it wasn't anything I had particularly heard of or had any interest in before doing this project. Having said this, once I started getting stuck into my sketchbook and with the help of the trusty fashion bible aka WGSN I soon changed my mind and was surprisingly delighted by being set this trend.

Now, if you're just as baffled as I was when I saw the words 'native nomads' as trend, you're probably unaware that somehow you have adapted into this trend without even realising it. So on simple terms, That shirt you have hanging up in your wardrobe? Them ripped denim jeans you have lying around on your floor somewhere? Yep, they are part of the native nomads trend. Ok, so maybe that isn't the specifics of the trend and trust me, I've done a whole sketchbook to know. But what I've discovered is that this trend isn't as acknowledgeable as most other trends and it was rather interesting to discover the various different cultural heritages behind the trend, this being mainly American pioneers aka your cowboys and Indians.

As for my brand and product, I was allocated a Philips fabric shaver. As you can imagine I had a total freak down of how this was going to plan out in terms of connecting both the product and trend together. I certainly don't have millions of fabric shavers lying around, do you? I mean, I’ve never owned one in my life. However, I've been presently surprised at how I've managed to combine the two and complete the brief.

When originally being assigned this and reading through the brief, I was adamant it wasn't possible to connect the two. However, I'm now at the stage of just coming back from the print shop before I go off and hand this all in and I’m fairly happy with what I’ve done and achieved.

Don't get me wrong, there's loads I would change and do differently, if I had the skills and time as there's no denying the fact I'm rather a perfectionist and once I have something in my head, it needs to look exactly like that, which is hard to cope with when elements stand in your way. like the double page spread I have just printed yet it didn’t occur to me that I was going to have it ring binned and therefore the printed words in the middle don’t show, nice one gem.  

Now I'm rather aware this is a long winded post which probably doesn't make sense to you what so ever, or maybe my babbling on doesn’t interest you at all. Anyway, if you fancy having a deeper nose around and insight, below are some snaps of a few of my favourite pages in my sketchbook and my final InDesign document.

Enjoy having a nose



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